Tag Archives: Inner Child

Hype-O-Chondria

In a slightly more preachy fashion, this week’s column discusses the use and nature of hype and the actual benefits of this shady character to the adult gamer. I hate hype. Actually, that’s not strictly true. As far as I’m concerned, there’s good hype and bad hype. You’ll all be aware of good hype, it’s the clever advertising that makes you think “I may actually buy this game”, the sort of thing that causes the committee untold grief when it has you marching down the street on launch day, paying slightly more than you actually need to for a game…